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The outreach program “CuTE-4You: Cultivating the Taste of Europe for You” wants to highlight the essential work of European farmers during the COVID-19 pandemic and, in turn, promote the consumption of european fruits and vegetables produced within of the European Union, highlighting the values that identify them.

In the CuTE-4 You action, the Spanish organizations Citrus Management Committee, Afrucat, Freshuelva, Granada Agro-food Cooperatives / Green Asparagus, + Broccoli, Artichoke from Spain, Proexport, Asociafruit, Afruex, Apoexpa, Fedefruta and FEPEX participate .

Within the “CuTE-4You” framework, specific actions will be developed to support producers of orange, mandarin, clementine, watermelon, melon, strawberries, raspberries, blackberries, blueberries, peaches, nectarines, plums, table grapes, apricots, cherries, Paraguayan / flat peach, tomato, pepper, lettuce, broccoli, green asparagus, artichoke, spinach and celery, among others. In addition to an audiovisual, the campaign will be nourished by various actions in the media, the Internet and social networks to generate a whole social movement in favor of the consumption of European fruits and vegetables.

The CuTE-4You campaign, which has a budget of 922,000 euros and co-financing from the EU, wants to help restore normal market conditions after the multiple impacts of the COVID-19 pandemic. The European fruit and vegetable sector is key for the EU, accounting for 19.8% of total agricultural production; nearly five million hectares and a value of more than 52,000 million euros, which also offers affordable and high-quality food to 511 million consumers. The sector preserves the traditional, cultural and natural heritage of Europe and is a driver of employment and rural development.

Dossier about CUTE Cultivating  the taste of europe
A man cultivating vegetables of europe

A few words for consumers


In the most difficult moments of COVID-19, the farmers of the European Union have been there, together with the consumers: they have worked with courage and commitment to continue growing and to continue bringing fresh fruits and vegetables to the tables of all Europeans every day.

Now it is the turn of consumers to commit ourselves to thank them for their efforts, demanding fruit and vegetables from europe. We must become aware of the importance of looking at the origin of the products we consume to ensure that they are European products. The project also seeks to answer questions concerning European consumers such as why are fruits and vegetables good for you?

The best way to recognize european farmers for their tireless work is to consume and enjoy european fruits and vegetables, which meet the highest safety and quality standards, also they follow the compromises of the Un Agenda 2030 such as reduction of Co2 emissions, and sustainable Development Goals.

With this simple gesture, we the consumers win, our farmers win and Europe wins.

We all win.

Let’s Work Together!

Are you interested in knowing more? Do you want to be part of this organization? Do you have any questions to ask us?

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