“LOOKING FORWARD TO THE FUTURE: EUROPE, PROMOTION, TRADE & GREEN DEAL”

“The announced tariffs would make EU exports unfeasible to UK compared to other origins with 0% tariff”

FruitVegetablesEUROPE’s priorities for the future: Covid-19 pandemic impact, Brexit, Green Deal, Farm sector Fork Strategy, international Trade and EU Promotion policy.

The CuTE Strategy, a smart and global strategy created in 2018 to enhance the competitiveness of the EU fruit and vegetables was also at the heart of the discussions.

The EU fruit and vegetables sector has showed its commitment to build a more sustainable fruit and vegetables sector by improving the sustainability, quality and resilience of our production methods.

FruitVegetablesEUROPE will launch two new EU promotion programmes co-financed by the European Commission in 2021: CuTE–HEALTHY and CuTE-4You.

FruitVegetablesEUROPE’s welcomes two new members: PROCECAM and AOP UNICA.

CuTE’s 1st EU Survey on European’s attitudes towards Fruit and Vegetables from Europe: “EU Consumers highly value European fruit and vegetable production. 80% of Europeans place a high value on their quality and 77% on their taste.”

Today, FruitVegetablesEUROPE (EUCOFEL), the European Association representing the EU fruit and vegetable producers and exporters at the European level, had the pleasure of holding its annual General Assembly 2020. Due to the circumstances arising from the COVID-19 pandemic, the event was held virtually from Brussels. The Assembly has brought together around 100 participants from the European sector. Commissioner for Agriculture and Rural development, Janusz Wojciechowski, excused himself for his absence, due to the Farm to Fork conference, and whished FruitVegtablesEUROPE a big success.

FruitVegetablesEUROPE’s General Assembly focused on the European fruit and vegetable sector’s priorities for the coming years. These fundamental issues are founded on several dossiers, such as the consequences of the United Kingdom’s withdrawal from the European Union, the impacts of the European Green Deal, the Farm sector Fork Strategy and the international trade, among other topics.

FruitVegetablesEUROPE stressed that it is a fact that we need to find new ways to provide food for a much larger world population in 2050 while we protect the environment. However, the incentives proposed in the Farm to Fork Strategy are not appropriate for EU farmers. The reduction of pesticide use must be based on scientific criteria, and it has to go along comprehensive alternatives to safeguard the sector’s competitiveness. FruitVegetablesEUROPE believes that no one should be left behind; the ecological transition cannot burden farmers. European producers are struggling to keep the sector alive, which is severely affected by intense international competition.

Other political aspects were addressed, such as the CAP’s reform, currently under discussion in the European Parliament and the European Council, and the need for a fairer playing field in trade relations with third countries. Naturally, the best strategies to adapt to the challenges caused by COVID-19 were also discussed.

Juan MARÍN BRAVO, FruitVegetablesEUROPE President, stressed that: “the response to this crisis must be European. The EU must propose truly effective measures to reassure the markets, help producers and give confidence to EU consumers alike”.

During the meeting, members approved the Activity Report 2019-2020 and the Roadmap for 2021 as well as warmly welcome two new members: PROCECAM and AOP Unica, both key producers associations from Spain. In 2021, FruitVegetablesEUROPE will continue defending and promoting the fruit and vegetables produced in the EU, as well as monitoring, reporting and lobbying on EU policies affecting the sector, with a special focus on the CAP reform, bilateral trade negotiations, and promoting EU fruit and vegetables in the internal market.

FruitVegetablesEUROPE’s CuTE Strategy was also at the heart of the discussions. CuTE is a smart and global strategy created in 2018 to enhance the competitiveness of the EU fruit and vegetables sector through improving the promotion and information campaigns of our tasty, quality, healthy, safety and sustainable EU products. FruitVegetablesEUROPE presented the midterm results of the framework promotion programme CuTE – Cultivating the Taste of Europe (2019,2020 & 2021).

Furthermore, FruitVegetablesEUROPE announced that two new EU promotion programmes co-financed by the European Commission will be launched in 2021: the first one called CuTE–HEALTHY is an EU global challenge to improve the consumption of EU fruit and vegetables in the framework of a healthy diet (3 years in the internal market). The second one, called CuTE-4You is a more political programme aiming at restoring normal market conditions following the impact of the Covid-19 pandemic on the EU fruit and vegetables (one year in the internal market).

The Assembly concluded with the presentation of the full report of the CuTE’s 1st EU Survey on “European’s attitudes towards Fruit and Vegetables from Europe”. The Survey carried out as part of the EU promotion programme CuTE, is the first awareness survey on fruit and vegetable production methods in the EU and it has been developed to take into account new perspectives and ensure closer contact with consumers.

 #LookingToTheFuture

“The COVID-19 pandemic has and is severely affecting the EU and the whole world. Since the start of the pandemic, FruitVegetablesEUROPE has conveyed the sector’s concerns regarding the COVID-19 crisis and its negative impact on the European fruit and vegetable sector. The key objective has been and continues to be that the EU fruit and vegetables food supply chain continues to function effectively and that food security is guaranteed in the EU.

During the General Assembly, we looked at the challenges that our sector is and will be facing, not only as a result of the COVID-19 pandemic, but also due to BREXIT, the Russian ban and the absence of alternative markets, “unfair” competition from third-countries or the decrease in consumption of fresh fruit and vegetables in the EU. The Green Deal and the Farm to Fork strategy having a huge impact on our sector were also discussed.

The EU fruit and vegetables sector has showed its commitment to build a more sustainable fruit and vegetables sector by improving the sustainability, quality and resilience of our production methods.”

 

Juan Marin

FruitVegetablesEUROPE's President

“Over the past few months, the COVID-19 pandemic has completely challenged us all, changing our lives and way of working. The pandemic has affected countries generally and is projected to continue throughout 2020 and 2021.

In 2020, we mark the sixty-two anniversary of the establishment of the Association and we are embarking together on a new decade of actions to represent, defend and promote the EU fruit and vegetables sector. 2019 and 2020 have been exciting years. I can proudly say that our hard work and commitment are paying off.

FruitVegetablesEUROPE has consolidated itself as the main EU private Association defending, representing and promoting the EU fruit and vegetables. We have played an important role as a liaison between the sectoral stakeholders and the EU policy makers, giving a voice to the European Fruit and Vegetables sector.

We are pleased with the progress we are making in translating the EU fruit and vegetables sector views and demands into concrete results.”

During the General Assembly, we looked at the challenges that our sector is and will be facing, not only as a result of the COVID-19 pandemic, but also due to BREXIT, the Russian ban and the absence of alternative markets, “unfair” competition from third-countries or the decrease in consumption of fresh fruit and vegetables in the EU. The Green Deal and the Farm to Fork strategy having a huge impact on our sector were also discussed.

The EU fruit and vegetables sector has showed its commitment to build a more sustainable fruit and vegetables sector by improving the sustainability, quality and resilience of our production methods.”

 

Alba Ridao-Bouloumié

FruitVegetablesEUROPE's Secretary general

It is an honour for PROCACAM to be member of FruitVegetablesEUROPE. We want to have a good knowledge of the European legislation and the European markets. We want to have a representative who defends the interests of PROCECAM in Europe. FruitVegetablesEUROPE is our Association”.

Justo GUTIERREZ JEREZ

PROCECAM President

“From AOP UNICA we are really excited to integrate FruitVegetablesEUROPE. We are convinced that together we will be stronger and we will better defend and represent the European fruit and vegetables sector”.

Enrique de los RIOS

AOP UNICA General Manager

Let’s Work Together!

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